Sinuhe Xavier is perhaps the only washed up professional skier to become an award winning commercial director and photographer having shot for Ford, Toyota, Gillette and Spinal Tap. After co-writing the Sony Dreams short "Little Pony" with Filip Engstrom at Smuggler, Sinuhe directed two projects with Creative Artists Agency: the first was his critically acclaimed stop motion Lego piece for eBay's "Let Them Post" campaign (featured in Creativity, Boards and Shoot); he next directed Rob Reiner, Christopher Guest, Harry Shearer and Michael McKeon for Spinal Tap's 2009 twenty-five year Reunion Tour. High profile spot work followed. Sinuhe directed Tiger Woods and Derek Jeter for Gillette, Michael Strahan for Subway, and Steve Casimiro on several segments for National Geographic. Most recently he has brought automotive campaigns to life with humanity for Toyota, Ford and Jeep. Over the past several years, advertising agencies BBDO, TBWA Chiat Day, Saatchi, 180LA and Euro RSCG have all turned to Sinuhe to bring their unique visions to life. He has been published in National Geographic Adventure, Overland Journal, Print and Transworld Snowboarding magazines and has also shot for Burton Snowboards, Nike, Volvo, Toyota, Marmot and EA Sports.
Sinuhe acts as our in-house creative director consulting on marketing concepts, strategies and creative content for feature films such as danny Boyle's 127 Hours and Trance as well as Hitchcock and Reese Witherspoon's WILD.